Word: skates
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...especially impressive in light of the generally sluggish retail environment. But Pacific Sunwear, perhaps more than any other retailer, seems to have figured out how to cater to the fashion desires of that fickle yet reliably profligate demographic group, American teenagers. By stocking only the hottest surf-and skate-clothing brands--and by being willing to dump them the moment they start to cool--the once laid-back West Coast retailer has expanded into a 650-store monster with outlets in 49 states and Puerto Rico (a store in the 50th state, Arkansas, should open soon). And it has done...
Fortunately, PacSun was broadening its customer base at about the same time. Before, its clothes had a punkish surf-skate attitude that appealed mainly to teenage boys--an image the company reinforced by, among other marketing moves, sponsoring the X Games. But in 2001 Weaver took some tentative steps into the girls' market. Customer response was strong, helping pull the chain out of its mild slump. Weaver today attributes much of the past year's success to the purchasing instincts of girls, who, unlike boys, buy not just a single item of clothing but an outfit with a belt...
...will have to improve my strength and speed,” Nowak said. “The guys at the next level can really skate well and in order to succeed I must match their speed and strength...
McLoon capped the season with her third straight NCAA Championship appearance as Harvard’s lone representative. Although she struggled in the free skate, placing 27th, she rebounded in the 15K Classic to finish 19th and provide the Crimson with a 19th-place finish overall...
Through Latter Day Skates, one can buy “God-speed” ABEC 7 speed bearings or t-shirts emblazed with the Skater’s Creed: “Skate like it’s heaven on earth.” McLoskey’s longboards are designed with illustrations such as Liahona, Hagoth’s Dream and other elements found in the Book of Mormon...