Word: skates
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...which it is comprised. The two share a festive chocolatey drink at a trendy café, Serendipity (which, incidentally, has already had its close-up in George Clooney’s One Fine Day); they stroll through Central Park, flocks of pigeons flapping out of their path; they ice-skate at night, snowflakes from a fake-snow-making-machine gently alighting upon their shoulders...
BEFORE THE RUNNING SHOE, THE ICE SKATE...
...Some of the new police in street clothes are on skate boards with the young dudes, standing at the fence with the tourists gawking at Harry Truman's balcony, wandering into the White House Visitors' Center to watch the few people who are watching for police officers...
...springs in the heels, providing runners and hoopsters with what the company calls "responsive cushioning." This summer the company also released Air Hyperflights, above right, an extra-light basketball shoe combining a new synthetic material with snazzy, Ferrari-like styling. Sneakers like Skidz and Street Flyers are incorporating roller-skating wheels. And one new brand, Heelys, top, features a single removable "stealth skate" in each heel that lets users walk or, with wheels engaged, zoom up to 32 m.p.h. They're not a far cry from the old wheeled shoes that were briefly popular in the '70s, bottom. But Heelys...
...music biz, promotional merchandise is known as swag, and David (Beno) Benveniste, 30, is the swagmeister. His Streetwise Concepts & Culture gives away thousands of T shirts, stickers, posters and CD samplers to "street teams" of young volunteers (speaking of free) who spread the buzz to other kids in skate parks, high schools and concert parking lots. It's peer-to-peer marketing done with minimal investing and maximum effect. "Everybody wants free stuff," he says with a laugh. "And if a16-year-old has a backpack full of cool gear to hand out, he feels like a king...