Word: ski
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Dates: during 1970-1979
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...Some ski operators figure that they will never make a fortune. Says Ernie Blake, chairman of New Mexico's Taos Ski Valley: "Fortunately, I am blessed with stockholders who are more interested in maintaining the enjoyable atmosphere we have here than in making money...
Owners of ski lifts and lodges do not have to pay lofty wages (except to high executives) because they can offer employees free skiing and sometimes free room and board. Still, they have payrolls the size of small telephone books-and for every job there are ten eager applicants, many of them temporary college dropouts looking for a fling on the slopes. The average pretax profit margin for the nation's ski areas last year was about 4% on revenues, or less than their owners would enjoy if they put their money in savings accounts...
...zealous environmentalists, ski-area developers have become abominable snowmen. Those beautiful patterns of milk-white ski runs cut into the side of a mountain seem to be networks of disfiguring scars in the view of some critics. Increasingly, they charge that ski developments cause soil erosion, leak sewage into rivers and streams and lead to the rise of tacky pizza parlors, motels and gas stations. Colorado conservationists recently played a major part in the successful campaign to ban the 1976 Winter Olympics from the state. The California Supreme Court earlier this year slowed construction of high-rise ski condominiums...
...Kennedys, the John Lindsays and the Charles Percys ski there. After a hard day on the slopes, the night life warms up in the 30 restaurants and bars, and skiers cluster over Swiss wine and superb antelope schnitzel at Gashof Gramshammer, which is owned by a former Austrian ski champ. The younger set is likely to converge at Donovan's Copper Bar or the Nu Gnu or the Ore House, where the talk-and interest-seems to focus on skiing above all else, even sex. The newest favorite place is the Ichiban, a Japanese restaurant run by a sociologist...
...ski town, there are problems of extreme expansion and contraction. The population swells from 700 in summer to as many as 10,000 in winter. On weekends, Vail's eight policemen, normally preoccupied with nothing more serious than ski-equipment thefts (the biggest crime category), struggle with monumental parking jams. There is also a shortage of moderate-income housing for Vail's 2,000 ski instructors, waiters and salespeople, many of whom live in a trailer camp a dozen miles away. The town manager, Terrell Minger, 30, cannot afford to buy a place in Vail...