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THROUGHOUT the late 1960s, the increasingly popular sport of alpine skiing was almost totally dominated by the French. Led by the incomparable Jean-Claude Killy and the Goitschel sisters, French ski teams demonstrated their superiority on nearly every snowcapped peak in Europe and the U.S. So it stands to reason that France would also want to capture national honors in the race for the growing ski-resort trade. That is precisely what it is doing. Splashy, audaciously conceived resorts are sprouting all along the French Alpine timberline and drawing thousands of snow worshipers away from the established ski enclaves...

Author: /time Magazine | Title: Modern Living: White Gold in France | 4/13/1970 | See Source »

With typical Gallic shrewdness, the French calculated that the best way to outdraw the Swiss and Austrian ski resorts was to make a radical departure from the traditional cowbell and cuckoo-clock-village style. They have succeeded in doing just that by carving bold, ultramodern, eminently convenient resorts out of empty mountain space. The most popular resorts-Flaine, Avoriaz, Les Arcs and La Plagne -are located in the Savoie region; generally, the slopes they offer are every bit as formidable as the more famous runs at Kitzbühel and St. Moritz. Crisscrossed with the latest...

Author: /time Magazine | Title: Modern Living: White Gold in France | 4/13/1970 | See Source »

Learning from Mistakes. The upsurge in French-resort skiing is part of a carefully designed plan. After World War II it became apparent that, as far as ski areas were concerned, Austria and Switzerland had been exploited to near capacity. Also, by the 1960s the French economy was in difficult straits and the country's tourist industry had tailed off sharply. Then someone in the French Ministry of Tourism finally noticed the Alps just sitting there, beautiful, capacious and unproductive. The rush for white gold...

Author: /time Magazine | Title: Modern Living: White Gold in France | 4/13/1970 | See Source »

...government granted longterm, low-interest mortgages to resort builders, and now there is hardly a bank in France that is not involved in the ski-resort industry. The French also had the benefit of learning from the mistakes of resort owners in other countries. All the new resorts are built high on the mountain so that skiers can stay on the slopes into summer. Since the areas were simply created rather than built around existing towns, the promoters have been able to avoid becoming entangled in the confusing web of village politics and expropriation laws. Finally, they were able...

Author: /time Magazine | Title: Modern Living: White Gold in France | 4/13/1970 | See Source »

...dining room and lobby are visible to one another and, wherever possible, the architects have avoided staircases in favor of tilted floors. Near by, Les Hauts-Forts contains apartments, hotels, a shopping center and two restaurants-one of which serves only fondue. For those who actually want to ski, there are 60 miles of slopes and 28 lifts that can accommodate as many as 16,700 skiers per hour...

Author: /time Magazine | Title: Modern Living: White Gold in France | 4/13/1970 | See Source »

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