Word: skiers
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Dates: during 2000-2009
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...Staff writer Stephanie M. Skier can be reached at skier@fas.harvard.edu...
...Staff writer Stephanie M. Skier can be reached at skier@fas.harvard.edu...
...Staff writer Stephanie M. Skier can be reached at skier@fas.harvard.edu...
...determine exactly what a client is looking for. If a woman was happy that her date was tall, handsome and enjoys some of the same water sports as she does but was just a little too quiet, the director will pick a slightly more outgoing good-looking water-skier for the next date...
...result was a daring (by conservative Korean standards) $400 million worldwide ad campaign featuring a surreal dream world inhabited by sexy, angelic models and sleek Samsung products. In one cell-phone commercial, a skier carves his way down a pristine slope of powder that morphs into the flowing locks of a white-haired snow goddess. Kim made another smart move by sponsoring big-ticket events like the Salt Lake City Olympics, gaining quick, cost-effective global exposure. "I convinced the company we had to have a single message," says Kim. "We were the new kids on the block...