Word: skiing
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Dates: during 2000-2009
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...with blue flags waving in the streets on New Year's Eve, yet only in recent years have tourists ventured much beyond Black Sea beach towns and into the Ohio-size expanse of rose farms, medieval monasteries and Roman ruins. Visitors, especially Western Europeans, are flocking to ski resorts in the Rila and Pirin mountains and have even sparked a property boom in Bansko, where investors are scooping up cheap vacation homes. Meanwhile, low-cost labor, economic incentives and proximity to the rest of Europe are luring record levels of foreign investment from companies like French car-parts manufacturer Montupet...
It’s been nothing but nines for the Harvard ski team. Finishing in ninth for the sixth straight time, the Crimson kicked off a promising new season at the University of New Hampshire Carnival this weekend. The Nordic team headed to Jackson XC, and the alpine team hit the slopes at Attitash, the sites of this year’s upcoming NCAA championships. “We were in ninth place again,” said Crimson Nordic coach Peter Graves. “That’s where we were every carnival last year?...
Another issue involves equipment. About 10 years ago, it dawned on ski- and bootmakers that, because of their build, women need lighter, more flexible skis to carve turns, handle bumps and stave off fatigue, as well as boots that better conform to their soles, heels, ankles and calves. With that, a knot of female designers hit the workbench with one thought: the days of shortening a set of men's skis, slapping some pink paint on them and palming them off on women were over. "We don't design jockstraps, so why should men design women's skis?" jokes Alison...
Proving that function and style can go hand in hand, Head, Rossignol and Dynastar have developed women's skis (some with rhinestones and other flourishes) that run from a few hundred dollars up to $1,000. Today they account for about 10% of the total ski market. But manufacturers say that could very well jump to 50% in the next five years, considering two points: sales of women's ski equipment climbed from $159 million during the 2004-05 season to $175 million last year--a 10% increase--while overall women's ski-related sales jumped an impressive 18%, from...
That makes sense to Harsch, who sells real estate when she's not skiing: "It may have taken it a long time to figure it out, but I think the ski industry knows that if women go out on the hill and don't like it, they'll go ice skating or go to the beach or find something else...