Word: skin
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Dates: during 1970-1979
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Super-powerful laser beams have been used for more than a decade by eye surgeons to repair detached retinas. More recently, lasers have also been used to destroy certain skin cancers. But the Boston group is the first to use a laser for vocal-cord surgery. Dr. Geza J. Jako of B.U.'s otolaryngology department began using the device-developed in cooperation with American Optical Co. Research Laboratories-on dogs in 1967; Dr. M. Stuart Strong, head of the department, pioneered its use on humans two years...
...sweet 'n innocent ward of the neighborhood preacher, and then shows up all preacher's God-stricken ranting and moaning and raving and groaning as simple lechery; his ambition as a rock star thwarted, he joins the genga trade--shots of blitz-eyed traders; wearing sunglasses and a leopard skin vest he twirls two pistols in parody-the old Hollywood style Western hero has become the outcast; on the run, a wanted man, his record becomes a super hit; a doomed man, he reaps a martry's glory--at this point the movie gets boring--he makes fools...
Worrisome though it is, the court decision may be a less critical problem for the skin magazines than their own proliferation. Success has spawned successors at a rate now heading toward the suicidal. The great majority of imitators are blatant strip-offs of Playboy's successful format. Guccione, a painter and photographer who has succeeded largely on a genius for promotion, led the drive on Hefner's long monopoly in 1969-and already sells some 3.4 million copies of Penthouse each month (v. Playboy sales of 6.7 million). Playboy maintained a haughty indifference to Penthouse for three years...
...there a ceiling to the market? Wall Street publishing analysts point out that the skin magazines appeal to the same basic audience; more than 60% of Penthouse readers, for example, also read Playboy. In the view of Playboy executives, the success of its imitators owes to the fact that readers have a growing appetite for this kind of magazine-but at some point, obviously, that appetite will be sated...
...generation ago (Playboy will turn 20 in January); Guccione proved that the enthusiasm for magazines celebrating that change is wider than had been previously believed. But there are signs -early ones, to be sure-that public attitudes may be moving in a different direction. In short, the skin kings seem secure for some time to come, but it just may be that they have reached the limits of the New Frontier...