Word: skinful
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Aging is never easy, particularly during menopause. But for 30 years women could at least depend on estrogen and progestin supplements, a comforting hormonal hand to hold that would not only ease the uncomfortable symptoms of getting older but also keep skin supple and hair lustrous. Doctors even encouraged women well into their 70s to take the treatments, on the basis of studies showing that they protected against heart disease and cushioned bones against osteoporosis-related fractures...
...live in an antiage culture, no question," says Susie Orbach, a British psychoanalyst and author, who helped conduct a Unilever/Dove--sponsored beauty survey of women in nine countries. Antiaging skin care accounts for nearly $13 billion in sales worldwide, according to Euromonitor, and it is on the way to $17 billion by 2010. Dove's study found that 91% of women over 50 feel they're not represented realistically in the media. "They feel invisible," Orbach says...
...more than 4 million Americans who got Botox injections last year? The antiaging mantra has spread beyond face creams. Revlon makes a line of "age-defying makeup," and Crest makes "Rejuvenating Effects" toothpaste. Even winemaker Robert Mondavi has jumped into the beauty pool with a luxury antiaging skin-care line, Davi ($175 for a 2-oz. jar), packed with grape-seed extract, an antioxidant...
...older women over, Dove puts a positive spin on the unhappy moment when a woman buys her first jar of antiwrinkle cream. "The concept is linguistically brilliant," says Cheryl Swanson, a managing partner at Toniq, a brand-strategy firm in New York City. "Skin care has typically been about fighting back--age defying. It's been almost warrior-like. Take a stance against this natural thing that's happening to you. This is different." The strategy tells women, implicitly, that they can look better without trying too hard...
Unilever isn't the only company playing to women who want to look good but still look their age. L'Oréal Paris, for example, markets skin-care products targeted to women in their 30s, 40s, 50s and 60s. "It's all about looking your best at any age," says Carol Hamilton, president of L'Oréal Paris. Last spring the company signed the actress Diane Keaton, 61, to be the spokeswoman for Age Perfect Pro-Calcium skin cream, a product for "mature, fragile skin...