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Sometimes the best marketing ideas take on a life of their own. Seeking to publicize the skin-care benefits of grooming products made with local mineral-rich mud, the South Korean city of Boryeong staged a small "mud festival" in 1998. Eight years later, the annual Boryeong Mud Festival, mudfestival.or.kr, sees a staggering 1.5 million visitors flock to the normally sleepy seaside destination for a week of gooey fun. Located 200 km (or about a two-hour bus ride) from Seoul, on the country's west coast, Boryeong is home to the soft and seemingly endless Daecheon Beach. From July...

Author: /time Magazine | Title: Good Clean Fun | 6/19/2006 | See Source »

...ubiquity of staph bacteria adds to the problem. The germs are part of the usual microscopic landscape of your outer and inner skin, including the mucus linings of the nose. Most of those bacteria don't cause illness, and in fact their presence is a good thing, since they can crowd out more dangerous pathogens. But every once in a while, the good guys take a beating, and one of the bad guys, like MRSA, takes hold, colonizing the skin...

Author: /time Magazine | Title: Surviving the New Killer Bug | 6/18/2006 | See Source »

Even when that happens, it doesn't necessarily signal an emergency. The skin, after all, is an effective barrier against many kinds of threats. But anytime you get a break in that barrier--even a tiny cut--there's a chance some bacteria will get inside and infect the wound. What makes MRSA germs particularly dangerous is that they excrete a potent toxin that attacks the skin, causing an abscess that's often mistaken for a spider bite. Normally, the body can wall that area off. But if the infection spreads, treatment with antibiotics may be called...

Author: /time Magazine | Title: Surviving the New Killer Bug | 6/18/2006 | See Source »

Meanwhile, there are things you can do to protect yourself (see box). To prevent more bugs from developing resistance, it's important to remember that not all skin infections need antibiotic treatment, even MRSA. "A garden-variety infection is still a garden-variety infection," says Dr. Philip Graham at New York-Presbyterian's Children's Hospital in New York City. "If your cuts and scrapes are acting like they always do, don't worry...

Author: /time Magazine | Title: Surviving the New Killer Bug | 6/18/2006 | See Source »

...years in London and Los Angeles, says living in Bombay means confronting the class divide daily: "This must be one of the few places on earth where the rich try to work off a few pounds in the gym, step outside and are confronted by a barefoot child of skin and bones begging for something...

Author: /time Magazine | Title: India Inc.: Bombay's Boom | 6/18/2006 | See Source »

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