Word: skinnerians
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Dates: during 1970-1979
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...careless or evil men whose goals are selfish instead of humanitarian. The problem, then, is to design a culture that can, theoretically, survive; to decide how men must behave to ensure its survival in reality; and to plan environmental influences that will guarantee the desired behavior. Thus, in the Skinnerian world, man will refrain from polluting, from overpopulating, from rioting, and from making war, not because he knows that the results will be disastrous, but because he has been conditioned to want what serves group interests...
...other hand, represents a significant alternative to these varieties of despair by maintaining a brutal cynicism. The highly successful architect finds security in his belief in nothingness, considering it "hypocritical" to be moved by the sufferings of others. He spends his leisure time photographing people, pursuing a cool, Skinnerian interest in typing their external behavior...