Word: skinnerism
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Dates: during 1970-1979
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...work ethic is alive, though it is not wholly well. It is being changed and reshaped by the new desires and demands of the people. "The potential of the work ethic as a positive force in American industry is extremely great," says Professor Wickham Skinner of the Harvard Business School. "We simply have to remove the roadblocks stopping individuals from gaining satisfaction on the job. The work ethic is just waiting to be refound...
...orchestral playing was in every way equal to the singing. In addition to the perfect horn obbligato, the other soloists were very good. The oboes, flutes, and violins all accompanied with great care. The rarely-played Aeolian-Skinner organ of Symphony Hall was used with registrations quite appropriate to its role as a continuo instrument. It was especially effective in the Cum sancto spiritu and the exultant Et expecto resurrectionem...
...escapes Andreski's critical eye. He believes that experimental psychologists like Harvard's B.F. Skinner are seriously misinterpreting human nature: "When the psychologists refuse to study anything but the most mechanical forms of behaviour-often so mechanical that even rats have no chance to show their higher faculties-and then present their most trivial findings as the true picture of the human mind, they prompt people to regard themselves as automata, devoid of responsibility or worth, which can hardly remain without effect upon the tenor of social life." Freud, Adler and Jung? Although psychoanalysts "offer many fundamental insights...
Roszak struggles to be fair, but the scientist is the devil in his cosmology. The goal of science, B.F. Skinner once said, is the destruction of mystery. Roszak believes science has succeeded all too well. "Machines, gadgets," not to mention "the computers," represent "mankind tyrannized by the work of his own hands." Furthermore, he sees "objectivity," the scientific act of knowledge, as an act of alienation, if not of sacrilege. "Break faith with the environment," reads Roszak's version of the scientist's Faustian compact, "and you will surely gain power...
John T. Molloy believes in the old saw that clothes make the man. He believes it so much that two years ago he became America's first wardrobe engineer, a veritable B.F. Skinner of haberdashery who believes that a man's clothing can be chosen to evoke conditioned responses from anyone he meets. Operating out of a cluttered office in Manhattan, Molloy teaches dress habits that, he says, enable salesmen to sell more insurance, trial lawyers to win more cases and executives to exert more authority. Wardrobe engineering, Molloy says, "is just putting together the elements of psychology...