Word: skinnerism
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Dates: during 1970-1979
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...customers aren't going to stand in a muddy courtyard in the rain looking at magazines," Richard Skinner, former manager of the store, said yesterday. In addition, Skinner and the owners expect the entire site to be condemned at a special meeting of the Cambridge Zoning Board tonight...
...futurists also believe that the prosperity of the industrial countries will reach even greater heights, that Japan will be the No. 1 power of the 21st century, and that the revolution in mores and social values-"redesigning a way of life" in the words of Harvard Psychologist B.F. Skinner-will go right on. Although the professional seers have generally not descended to such trivialities, almost everyone seems to think that marijuana will be legalized before very long. Many experts meanwhile are convinced that pollution will make all the above forecasts irrelevant. Civilization will end within a generation, says George Wald...
...point or another, Jack had a white wife and an Indian wife, worked as a huckster of phony patent medicines, was a famous gunslinger, a Cheyenne hero, a scout for Gen. Custer, a drunk, a hermit, a pious churchgoer, a great lover, a mule-skinner, a shopowner. He also toyed with suicide...
...creating a Utopia, an author assumes a God-like stance -a fact admitted by the social engineer who devised the briskly efficient community described in Psychologist B.F. Skinner's novel Walden Two. "I like to play God," the master-manipulator proclaims. "Who wouldn't, under the circumstances? After all, even Jesus Christ thought he was God!" In a way, it is something of a relief to turn from social architects who want to program human behavior to the modern variety of Utopian, who seeks power only for pleasure. "Do it!" commands the Utopian sprite Jerry Rubin-meaning just...
There are other cases: the Russians have trained descendants of Pavlov's dog to carry mines to tanks. During World War II, a Swede trained young seals to carry limpet charges. They were rewarded with cream-a classic mobilization of guns and butter. Skinner regards the cat stratagem as overly complex but theoretically possible. "The only trouble is," he observes, "that cats get airsick...