Word: skinning
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...past year, nearly every beauty brand, upscale and downmarket, has introduced a new antiaging skin cream--Estée Lauder's Perfectionist (CP+), Olay's Regenerist Perfecting Cream and Avon's Anew Clinical Line and Wrinkle Corrector, to name a few. "We've been on the antiaging track for a long time, even before StriVectin came along," says Estée Lauder's Peter Lichtenthal, the brand's senior marketing vice president. "But its success has provided further proof of how hungry the public is for these types of products...
...effect on fine facial lines by accident back in 2002, when the company started testing its new stretch-mark cream. Says Klein-Becker's Gay: "There were no directions on the tube. So some of the testers used it on their face and discovered that it smoothed out their skin. It was just dumb luck." Many products throughout the ages, of course, have promised to reverse the aging process. StriVectin's particular solution relies on peptides--strings of amino acids that stimulate enzymes in skin cells to produce more collagen, a protein that restores the skin's structure and keeps...
...spark a frenzy with better-than-the-rest claims. Crème de la Mer, bought by Estée Lauder in 1995, was the first cream to become a cult favorite. Made with sea kelp, La Mer sold for more than $150 for a 2-oz. jar, the first skin-care product to break that price point. Another big push came with the publication of well-known dermatologist Dr. Nicholas Perricone's book, The Wrinkle Cure, in 2000 and the launch of his pricey line of skin-care potions. (Perricone just opened a flagship store on Manhattan's Madison Avenue last...
...ideal cream "for every woman who says no to Botox"; Avon's Anew Clinical Deep Crease Concentrate jabs at Botox with the line, "look stunning, not stunned" and contains a trademarked compound called Bo-Hylurox, a combination of a plant extract and hyaluronic acid (a jellylike substance found in skin tissue that helps restore its moisture). Admits Avon's Teal: "We made the [term] up. It telegraphs Botox and hyaluronic acid." And then there is Allergan itself, which came out with its own antiwrinkle cream in January, Prevage (sold only through dermatologists), featuring a 1% concentration of the antioxidant idebenone...
...shot of Botox can. Still, the search for a better fountain-of-youth cream continues. Avon is about to complete a $100 million state-of-the-art research facility in Suffern, N.Y. And Clinique last month announced a $7 million research grant devoted to the study of skin with Weill Cornell Medical College, the first ever collaboration between a university and a cosmetic brand. Perhaps the most revealing insight comes from Estée Lauder's research chief Daniel Maes, who notes that along with peptides and other compounds, his firm's Perfectionist cream includes optic polymers that reflect the light...