Word: skins
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Dates: during 1950-1959
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...husband is still abed, but pretty Mrs. James Locke sits before a mirrored table in her three-room San Francisco apartment, her blonde hair covered by a filmy nylon cap. Over an array of multiscented bottles, sticks, jars and tubes, Jean Locke hovers like an alchemist. She cleans her skin of night cream, anoints it with icy water - and for one brief moment shows her true face. Then, slowly, comes the metamorphosis...
...lends mystic significance to a word such as moisturizing and nurtures a euphemistic cant in which reducing becomes slenderizing, dye becomes hair color, and diet becomes menu plan. Its slogans have entered the language: "She's lovely, she's engaged, she uses Pond's"; "The Skin You Love to Touch"; "Which Twin Has the Toni...
...slippers and a white robe to wear. Her medical history is solemnly taken ("Any operations? How many children?"). After doing exercises in front of a mirror under direction of a Ph.D. from Vienna ($12), she hops into a 3O-minute bubble bath with froth 3 ft. high ($5). Her skin is then defuzzed of superfluous hair by a wax treatment ($26). She can have an infrared treatment ("Detoxicates-very effective after a good drinking night") at $10 or a paraffin application at $15 to lose a pound or two. Then comes a facial, in which her face is coated with...
...Nefertete was the ideal of beauty, Egyptians placed cones of scented unguents on their heads to melt and thus perfume their faces. The Greeks used makeup and perfume, prized a fine appearance so highly that Athenian magistrates fined sloppy women. In Imperial Rome, women blackened their eyelids, whitened their skins with chalk or white lead, used animal fat and eggs of ants to treat their skin. Ovid scolded his mistress: "Did I not tell you to leave off dyeing your hair? Now you have no hair left...
...nutrients for the unborn baby." To supply juice of water lilies for some of her other products, she keeps convents of nuns in London and Paris busy growing lilies. A year ago Lilly Dacheé introduced a finishing powder "which actually contains pulverized pearls," claimed that it made the skin glow, the eyes sparkle...