Word: skins
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Dates: during 1960-1969
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...Negro coeds and career girls to wear their hair "natural" instead of attempting to unkink it by "conking"-rinsing it with lye and binding it with handkerchiefs. Yet for every Negro who flaunts his identity, a hundred try to camouflage it. Advertisements in the Negro magazines still hymn Nadinola skin bleach: "Lightens and brightens skin...
...Negroes covet white skin, all of them without exception seek after the white man's freedom of choice. The Rev. James Jones, the white Episcopal Urban Vicar of Chicago, who moved into a Negro ghetto, argues that Negroes will not live up to their full responsibilities and potentials as citizens until the white majority grants them that freedom. "In the ghetto," he says, "there are no choices, no power, no ability to make responses. Therefore there is no responsibility." Considering that the U.S. is the first society in history to adopt as its national goal the full economic integration...
Scales will also be used, Barnes added, to teach elementary match concepts, and small microscopes will enable children to study everything from "pond water to onion skin...
...which seems to fit the preconceived idea we have of Madison Avenue, an image which somehow includes shark skin suits, three martini lunches, ulcers before thirty, and infernal white knights charging from our television screens. It is America's fascination with this half-myth that perhaps accounts for the wide sales (400,000) of Olgivy's book. The very title, "Confessions of an Advertising Man" indicates a delicious expose, rather than a witty Robert Morse-like "how to" book. Olgivy wryly acknowledges this, saying, "It always seems to be displayed next to biographies of whores...
...light is reduced to one-quarter of what it usually is. So the colors are quite soft, and except for the two principles, there is no make-up worn by anyone in the picture. As a result, the soft light coming on their faces maintains the texture of the skin...