Word: skins
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Dates: during 1970-1979
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...whole industry revolves around making women feel good?which they rarely can unless they think they look attractive. True, sales of men's colognes, skin toners and other cosmetics have been rising fast and now account for a large but indeterminate fraction of the business. Men too have been captivated by the growing national preoccupation with youthful appearance and bodily fitness. Still, women buy about 95% of men's cosmetics as presents for husbands, boyfriends and fathers, many of whom also cheat by dabbing on some of the women's creams and foundation colorings with the bathroom door closed...
...also being a big-game hunter who takes his family on an African safari almost every year; he considers Kenya the most beautiful place in the world. At Revlon, he has fixed up a sanctuary next to the lavish chairman's office: an African room decorated with an antelope-skin rug and a huge mural of Kenyan plains showing giraffe, zebra, water buffalo and other animals and that he can gaze at to rest his eyes from reading Revlon budgets. Though his company must stay attuned to the disco scene, Outdoorsman Bergerac has no taste for it himself. "You will...
There are special problems in creating makeup for black women, and the major cosmetics houses long neglected them. All skin "exfoliates"; minute pieces come loose and peel off, with the result that everybody gets a new coat of skin every 28 days or so. On white women the effect is often unnoticeable, but the exfoliation can make ashen spots show up on dark skin, unless it is covered with special emollients. The upper and lower lips of black women sometimes differ in color?slightly, but enough to require application of a special base to the relatively lighter lower...
...Isserlyn Creme jar lists 20 ingredients, most of them common chemicals and none of them particularly costly. Six of these ingredients-decyl oleate, lanolin oil, propylene glycol, isostearic acid, acetylated lanolin alcohol and ceteareth-5-are moisturizers and emollients. These relieve dryness and protect the skin by softening, conditioning and lubricating it. Triethanolamine, stearic acid, glyceryl stearate, magnesium aluminum silicate and PEG-75 lanolin oil are emulsifiers that enable the other ingredients to mix and form a smooth lotion. Three of the ingredients are pigments, which give color to the skin when the cream goes on. They are titanium dioxide...
After years of encouraging women to cover their skin with layers of makeup, cosmetics chiefs have begun to place more emphasis on the skin itself. The care of skin, particularly cleaning and lubricating, is the fastest-growing segment of the industry. Companies are replacing the old jar of cold cream with complete product lines to firm crepy necks, nourish the skin and control trouble spots...