Word: skips
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Dates: during 2000-2009
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...Advertisers know all too well that digital TV's hundreds of channels and video-on-demand services have made it impossible for a handful of commercial channels to reach the enormous audiences they once enjoyed. Indeed, digital systems often come with digital video recorders (dvrs) that let viewers skip ads altogether. Meanwhile, video games, iPods, the Internet and other diversions are tempting people away from the tube. Europeans with Internet connections, for instance, spent an average of 10 hours, 15 minutes a week online last year, a 17% increase over 2004. Watching TV, by contrast, grew by only 6%. Viewing...
...most effective ads on TV are the ones that really annoy you because you tend to remember what they're about." Moreover, marketers can take some solace in a recent finding by London consultancy Essential Research. In a small study, it found that while all dvr users like to skip ads, they will stop and watch them if they are visually arresting or advertising a brand or service that's relevant to them. Advocates point out that digital advertising is eminently measurable. Advertisers can count the number of visitors to their site, how long they remain, if they make...
...biggest complaint was that the LocationFree?s virtual on-screen remote didn?t have the right buttons to control my cable box. There was no List button, so I could not access a single show that I had recorded earlier. Also noticeably absent were the back-skip and live-TV buttons. My viewing options were basically limited to live...
...traveling to Dallas for NFL meetings, rather than participating in their afternoon march. Villaraigosa told TIME.com in March that he preferred to lobby for the McCain-Kennedy Senate bill on immigration reform rather than backing a May 1 protest that encouraged kids to miss school or adults to skip work. This weekend, he again urged youngsters to delay demonstrations until after school and asked those who chose to demonstrate to remain peaceful and to carry American flags. In the morning, Villaraigosa told TIME.com that he would monitor the demonstrations from City Hall. But late in the afternoon he made...
They may not have agreed on whether to skip school, take the day off work or refrain from all commerce today, but the hundreds of thousands of peaceful protestors who turned out in major cities across the country on Monday clearly conveyed their message that immigrants are essential to the U.S. economy and deserve the right to continue living and working here. With rallies in more than 50 cities from Las Vegas to Miami, the day of protest brought together immigrants from all walks of life and appeared to overcome early concerns that rifts within the Latino community would hamper...