Word: skis
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Dates: during 1940-1949
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Last week, after years of deathlike quiet, the boarded-up ghost town had stirred in its creaking coffin-and emerged into a new life. In a three-day-long celebration, Aspen (pop. 1,500) marked its rebirth as a skiing center. Colorado's Governor Lee Knous gave Edith Robinson, daughter of Aspenjs mayor, a push off to open the is,000-ft. ski tow, longest in the world (see cut). With six 14,000-foot peaks near by, plenty of dry, powdery snow, and multi-million-dollar backing, Aspen was out to become the top winter-sport playground...
...Aspen house himself and promptly settled in it, followed orders. In refurbishing the Jerome Hotel, he kept the water-powered elevator, run by ropes pulled by the passengers. While blonde & beautiful Mrs. Paepcke hunted Victorian furniture in Chicago, dormitories, 20 guest houses and a sundeck were built, the ski slopes were cleared, a movie house, roller rink and art gallery were constructed. Paepcke imported a chef from Switzerland, a wine expert from Chicago. Ski instructors, plumbers and mechanics trooped in. Overnight, the moribund little town became the liveliest spot in Colorado...
Mecca, with Lift. Skidom's newest center is on the Rockies' western slope. Early in the war, the Army, looking for a place to train its loth Mountain (ski) Division, picked Colorado for its crisp air, and powdery snow, and the Alpine grandeur of its slopes. As a result, a ski mecca with the world's longest ski lift (14,100 feet) will open this month at Aspen, formerly a quiet Colorado mining town. In Steamboat Springs, schools have begun ski-instruction courses, and three Big Seven Conference colleges (Colorado, Utah and Wyoming) have adopted skiing...
Credit for selling the U.S. public on skiing in the early '30s belonged to no one man. Averell Harriman, as board chairman of the Union Pacific Railroad, had a hand in it. He persuaded his fellow directors that the U.P., hungry for prestige and passengers, should build a resort at Sun Valley. Hollywooders (including Norma Shearer, Claudette Colbert and Darryl F. Zanuck) made it fashionable. Manhattan Banker Harvey Dow Gibson hired Austria's famed skier, Hannes Schneider, and spent $1,000,000 to build his home town, North Conway, N. H., into one of the East...
...Hannes Schneider's Arlberg technique of controlled skiing (by which skiers learn to put on the brakes) which did most to tell U.S. beginners how to ski. Its basis, as with all controlled skiing, is the fundamental snow-plow (knees bent, body tilted forward, ski tips pointed inward like an inverted V). In about five weeks, the average student can learn to ride downhill without wrapping himself around a tree...