Word: skis
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Dates: during 1960-1969
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...type of regular men's ski pants will be offered with a higher waist and either straps or suspenders. These styles are mostly for racing purposes, where maneuverability is at a premium...
Furthermore, steady progress on the interstate highway system--especially in New Hampshire and Vermont--has meant that travel time to the major ski areas in the Northeast is constantly being reduced...
With almost a half-million skiers on New England slopes last winter, it is clear that skiing must now be classified as a mass sport. While the 1960 Olympics at Squaw Valley established America's ski terrain as equal to Europe's best, the 1964 games proved that American skiers were on a par with the crack Europeans. Olympic publicity in 1960 boomed interest in the sport the following winter, and there is every reason to expect the coming season to benefit in the same...
Equipment for mass sports can be mass-produced, and American production techniques have finally caught up with the demand. The best recreational ski equipment--from poles to parkas--is now American made. No longer must the fashion-conscious snow bunny pay $75 for stretch pants that won't develop baggy knees after one day's wear. American metal skis that will last for years now cost little more and will last for years now cost little more and will perform much better than Austrian woods which are liable to break or warp. In short, the initial investment in ski equipment...
Even if skiers are no longer able to spend conspicuously, they will probably still continue to spend, because nothing has yet diminished the wild beauty of a ski run, the challenge of modern technique, or the elan of apres ski--three of the most rewarding aspects of the sport. The parallel christie is at once more attractive, more fun, and less dangerous than the stem turn; it facilitates controlled skiing on steep slopes as well as quick linked turns on narrow trails...