Word: skis
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Dates: during 1980-1989
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...Harvard women's ski team came away from a two-day, nine-team meet at Smuggler's Notch. Vt. this weekend with impressive victories in all events to capture first place overall...
...ski team travels to Mad River Glenn. Vt. next weekend for a meet that will determine whether Harvard will advance to the Division 11 Championships at Syracuse, N.Y. the following weekend...
...Ski-equipment makers pin their dollars on Olympic medals...
...watched in awe one day last month as Californian Bill Johnson, 23, streaked down a Swiss Alp and became the first American ever to win a men's World Cup downhill race. His teammates were jubilant, but no more so than the company that makes his ski boots. The day after Johnson's victory, executives at Swiss-owned Raichle Molitor U.S.A. began planning a new advertising campaign to celebrate the performance of the skier and his gear. The slick ads, picturing Johnson at full tilt, will soon appear in the pages of several ski-industry publications...
Annual sales of ski clothing and equipment in the U.S. are expected to top $1 billion for the first time this year, a gain of more than 20% over last season. Endorsements by big-name racers have become a key competitive factor among ski companies. Most firms are too small to afford network TV commercials, so manufacturers try for some free exposure on programs like ABC's Wide World of Sports by putting their boldly trademarked ski poles and stretch pants on winning racers...