Word: skis
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Dates: during 2000-2009
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Four months ago, the baggy-jeans-and-snowboard crowd was cavorting in deep powder at this California ski resort, called Northstar-at-Tahoe. Many of the same folks are back on these 8,000-ft. peaks, today--hiking up the rough slopes, now covered with rocks, weeds and pinecones--to play a round of "extreme golf...
Playing on parched ski slopes and limited to just four clubs, the golfers are supposed to hit balls in the fewest possible strokes into 10 target zones marked around flags. The course layout zigzags wildly across the steep mountain. The terrain requires special rules, such as: "Any ball that comes to rest on...boulders...may be moved to the nearest point of relief no closer to the goal than two club lengths...
...founder Rick Ryan, who usually works on NBA marketing deals with such clients as IBM, first played mountain golf as a goof when he attended college in Vermont. Now he dreams of bringing it to the Tiger Woods generation--and incidentally bringing new summer business to America's 441 ski resorts. "We could," he says, "be creating a whole new game...
Action movies need a jazzy opening scene; it gets a moviegoer's pulse racing with anxiety. So 007 went airborne off a ski slope. Lethal Weapon's Danny Glover sat on a bomb-rigged toilet seat. But until now, no one had set a teaser scene in a Nazi death camp, where gaunt Jews trudge to their doom. A boy, torn from his parents, goes into a seizure, and the camp gates are bent open. Aha! So the inmates are miraculously freed? No. It's not about the 6 million. It's about this...
...South Central Los Angeles church to preach the gospel of school vouchers to a group of black ministers. He is introduced--by his own advance man--as "an instrument of God's hand, like Rosa Parks." Never mind that this is a 42-year-old multimillionaire preppie known to ski in boxer shorts and throw Frisbees at conferences, who even dressed as Batman to inaugurate a Manhattan office. Today, Draper tells the assembled pastors, he is ready to spend at least $20 million of his fortune to "fix education." Moreover, he adds, "it won't cut into my lifestyle...