Word: skis
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Dates: during 2000-2009
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...ski industry should send a couple of season passes to downhiller Karen Harsch--gratis. The 38-year-old mother and ex--U.S. Ski Team member slaps on her sticks 50 times a season in Summit County, Colo., often bopping from Arapahoe Basin and Keystone to Copper Mountain and Breckenridge in a single week. Chances are her 6-year-old daughter will follow in her mother's boot steps...
Well aware that the mountains are not exactly teeming with aficionados like Harsch -- she and her family spend upwards of $5,000 a season schussing--the ski industry is investing a good deal to woo a long-underserved segment: women...
Whether it's hosting women-only seminars and on-the-mountain clinics, tailoring ads to a woman's sensibilities or designing stylish, high-performance equipment fitted to the female physique, many of the nation's 478 ski resorts, as well as skimakers like Head and Rossignol, are doubling down to persuade newcomers and veterans to "touch more powder," as the Swiss say, so the industry can touch more revenue...
...Faraya's slopes and parking lots, even on a glorious Sunday afternoon, aren't nearly as crowded as the should be. There's also a noticeable dearth of headscarves and Hummers. Most Lebanese who ski are either Christians (Faraya is deep in the Christian highlands) or Muslims who tend towards the stylish and secular. But the resort typically attracts many tourists from the Gulf and neighboring Arab countries, who have more traditional tastes: they like their cars big and their women covered...
...home village that you've been up in the mountains for the weekend. The fact that the snowmen often block windshield visibility doesn't seem to bother anyone. Indeed, a certain joie de vivre in the face of danger is as Lebanese as the cedar tree. As my Lebanese skiing buddy, Alex, said when an errant snowboarder went crashing through the plastic orange protective webbing separating skiers and the lunchtime crowd sunning themselves at a base lodge: "They ski like they drive...