Word: skol
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Dates: during 1960-1969
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Another hedge against the vagaries of the domestic market is Allied's push into foreign sales. In 1963 it launched Skol, a lager beer that is brewed under franchise in 14 countries from Austria to Australia and sold in 36-with Allied holding an 18% interest. Last year an estimated 22 million gallons were sold worldwide, and in 1968 Skol hopes to froth ahead by 50%. Allied presently has a $14.4 million offer in for d'Oranjeboom, the No. 3 brewer in The Netherlands. There are no other bidders for the 300-year-old company, and the deal...