Word: skol
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George Galiowhur's peacetime business was founded on the fact that people get sunburned-his Skol outsold all other anti-burn lotions. His war business (except for Sunstill) is founded upon two other equally factual premises: 1) people get bitten by insects; 2) fabrics are attacked by mildew, mold...
...going down into manholes and up telephone poles." Two years of the seamy side of phone business was enough. George went to the Tyrol to ski-and stayed in Europe to study the phenomenon of sunburn, with two chemists to help. He ended up with the formula for Skol, brought it back to the U.S. But his family took a low view of it all, so George, with about $10,000 of his own money, went to Sweden, where he could start his business on less capital...
...Skol to Skat. In the next few years the $10,000 multiplied into similar amounts to be invested in Skol companies in Norway, Denmark, Belgium, France and Austria. Then came England, where the Holland-Martin family (banking and foxhunting) helped him raise $100,000 for a really big Skol company. By 1938 George had made enough to come home and set up a U.S. Skol...
...Skol made a hit in the U.S. too, and Gallowhur began to look for something else. Soon he found 1) a new formula for protecting fabrics from mildew, fungus, etc., developed by a young Oregon chemist named Frank Sowa, 2) an insect-repelling chemical developed by U.S. Industrial Alcohol Co. He named the first "Puratized Process," the second "Skat." Both products automatically became strategic when the Japs bombed Pearl Harbor...
Without counting on Sunstill sales at all, George Gallowhur estimates his gross business for this year at around $8,000,000, well over twice last year's sales. Skol will account for no more than 5 to 6% of the total business. Despite this volume, it takes only 400-odd employes to turn out everything. The Skol Co. (two-thirds owned by Gallowhur Chemical Co.) runs on conventional capitalistic lines. But Gallowhur Chemical, some 90% owned by free-wheeling George, is different. As Gallowhur puts it, "we have Jack & Heintz ideas except that we don't shout down...