Word: skonk
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Dates: during 1950-1959
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...note appears which apparently refers to the musical comedy Li'l Abner, for which there are also a few words of advertisement. On the back cover there is a picture of Al Capp grinning. Inside are Dumpington Van Lump, P. Fangsgood Droolsby, Big Barnsmall, the outside man at the Skonk Works, Joe Btfsplk, the world's greatest jinx, and Fearless Fosdick, all of whom have their imitators in life...
Another Dogpatch institution, the Skonk Works, is almost as lethal-scores have been done in by the fumes of the concentrated skonk oil which is brewed and barreled by its proprietor, Big Barnsmell, and his "outside man," Barney Barnsmell. Of the devices which are employed to make life horrible for Capp's characters, these are simply the more rudimentary...
Capp's characters speak in odd dialects. Dogpatch folks do not talk like real hillbillies but as Capp feels a hillbilly would probably talk if he lived near the Skonk Works all his life; his Lower Slobbovians speak a language flavored with Bronxian gutturals...
Capp Enterprises not only licenses the manufacture of such direct offshoots of the strip as Shmoos and Kigmies, but more than a hundred other products, including Li'l Abner orangeade, Daisy Mae blouses, Li'l Abner corncob pipes and Li'l Abner skonk hats. A good guess at the gross profit...