Word: skourases
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Many moviemakers, who have seen their audience shrink 40% in the last five years largely because of TV, are now in the pay-as-you-see ranks. Like Paramount, which has poured $1,000,000 into Telemeter, they think pay-as-you-see would1) win back the moviegoers lost to...
Twentieth Century-Fox President Spyros P. Skouras, there to boost Cinema-Scope, flashed a gloomy picture on the screen. Said he: "Over 6.000 theaters have been closed since 1946. Don't be misled. What happened to those people can happen to you . . . Television is the greatest enemy the industry...
Movie-theater owners, hard hit by TV, were jubilant last month when a bill to abolish the 20% federal tax on movie tickets sailed through the House in only two hours of debate, took only 45 minutes in the Senate. By last week the same men were apprehensive. Treasury Secretary...
More buttered popcorn was sold at retail last month than in any,other month in world history, and most of it disappeared from circulation in the darkened caves of U.S. movie theaters. Surveying the technological development that set the corn rolling, the Russians formally announced that they had invented the...
Meanwhile, the counter-counter-revolutionaries hatched a plot to have their cake, eat it too, and pinch a few of Skouras' box-office cookies into the bargain. Each announced, in portentous succession, that after years of arduous research it had developed at last its own wide-screen system-with...