Word: skybarbillboard
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...Macmillan took packages ofthem on his trip to the Arctic. Necco'shoneycomb/peanut Bolster Bar preceded the BartSimpson-famed Butterfinger. Upon the 1938launching of the Skybar, "a candy box in a bar,"skywriters and low-flying planes with trailingbanner-advertisements circled most of theNortheast. Necco also erected an enormous Skybarbillboard in Times Square, complete with enoughflashing lights to rival the Coke sign. DuringWorld War II, energy restrictions prevented thelighting of the billboard, and it made New YorkTimes headlines the day it was turned back...
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