Word: skying
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Dates: during 1960-1969
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Long overlooked by collegiate rivals, Harvard's varsity ski team has finally emerged with enough individual talent to challenge Dartmouth and Middlebury for the Eastern Championship. An assortment of injuries and illnesses, however, might prevent the squad from becoming the finest in Harvard history...
...firm covered the trails with loose Styrofoam pellets, which the wind blew into the woods. Others have experimented with long, shining strips of polymer plastics, which proved to be too slow and did not allow the ski edges to bite into the material on turns. Still others have developed mats with nylon bristles; they worked well?until the skier fell. Recalls Jack Kurlander, a founder of the Great Gorge ski area in New Jersey: "The bristles were needle-sharp and everybody tore his pants. There was blood, blood, blood. Boy! Were we embarrassed...
...been tested successfully at European resorts, including Cortina d'Ampezzo and Tarvisio. Sno-Mat's secret is that it comes in small, interlocking units, each of which looks like a giant pince-nez; they thus hug the contour of the land while presenting no joints to catch the sharp ski edges or the skier's thumb and fingers, should he fall. In addition, the units are covered with thick, round-ended bristles, colored green to guard against ultraviolet rays that make the plastic brittle...
...meter jump, which later this month will be used by Olympic hopefuls. Those that tumbled picked themselves up unhurt; Sno-Mat's pliable bristles had cushioned their falls. "Psychologically, Sno-Mat would be better if it were white," said Sven Evenesen, 17. "But I'm happy to ski on anything." Added ex-Olympic Skier Rip McManus, who was coaching the racers, "It's a little slower than snow, but it's a fantastic conditioner. You can't sluff around. Each turn has got to be just right...
...Washington Hills. A Marlboro-type man is seen puffing happily in a duck blind. Cut. The sound track plays Smoke Gets in Your Eyes while a Winston kind of couple revels in a shipboard romance. Cut. A Salem-style twosome, high on tobacco and each other, enjoy an apres-ski spree. How can such a splice-up of burnt-out cliches sell cigarettes? That's the point. The voiceover during the 60-second spot has been saying right along: "Cigarette smoke contains some interesting elements: carbon monoxide, formaldehyde, benzopyrene, hydrogen cyanide. Cigarette smoke has been related to increased rates...