Word: skying
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...manner and momentoes of a well-heeled professional. On the wall a framed picture of Chung and Sen. Bob Dole (R-Kan.) serves as a reminder of his days as a regional coordinator for the Republican leader and presidential candidate. Side-by-side with this political relic are the ski posters and maps from Chung's days, seven years ago as a student ski tour packager--the business in which Chung got his start. Next to these relics is the nerve center of his current enterprise--a map of the United States, covered with dots of the major college marketing...
Chung's first business was a group ski tour operation that he claims he got into strictly by accident. An avid skier, Chung decided that other agencies in Kansas were doing a bad job packaging student ski trips. "They were sticking students in crappy places with bad service and I decided that I could do a better job myself," says Chung...
...Chung fun meant sitting down the summer before ski season and handling negotiations with suppliers, condominium-owners, bus charterers, and ski shops for the upcoming season. Then he would advertise in high schools throughout the Wichita area...
After several months of working for Aiken, Chung decided it was time to be more than just a student once again. So he reopened his travel packaging business. And in January of last year, Aiken became an associate in the ski and airline sector of the new James Chung Associates...
While Aiken works with Chung on those two areas, Chung's partner, George Krause '88, takes care of the administrative tasks for the college market consulting work. Chung says his college marketing work is quite distinct from the ski trip industry...