Word: skying
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...Phil Mahre and McKinney, the U.S. boasts both overall 1983 World Cup champions in Alpine skiing, an astonishing double in a sport that has been essentially the property of Western Europe. As of four years ago, Marilyn Cochran's giant-slalom title in 1969 constituted the Americans' solitary accomplishment in any of the three World Cup disciplines: slalom, giant slalom and downhill racing. While winning three overall championships since 1980, Mahre has skied away with three individual World Cup titles, and his twin brother Steve is a past world champion in the giant slalom. While both Mahres have begun...
...have found themselves a downhiller. Last week at Wengen, Switzerland, Bill Johnson scored the first World Cup victory ever by an American man in a downhill, despite screeching off course on one ski almost into the woods (talk about slam, dash and amazing recoveries). Austrian Franz Klammer was annoyed. If the Americans are going to start winning downhills, truly nothing is sacred any more...
...Chock Full O' Nuts coffee) plus gate and television receipts from its 65-game exhibition tour; one televised match with the Soviet All-Stars in Lake Placid provided $500,000 of the $1.3 million budget, about a tenth of which is funded by the U.S. Olympic Committee. The ski team has 23 sponsors (including Oscar de la Renta, Texas Instruments, Subaru) and a $4.5 million budget. The "amateur" skiers can strike rich endorsement deals as long as the money is paid through the team "for expenses...
...financial profit, the marketability of a brand name showing on a ski propped over an Olympic champion's heart is obvious. And an ice show hardly knows what to call a star if she has won nothing more than a silver medal. Fratianne, who performs for Walt Disney's Magic Kingdom on Ice, says, "It's kind of the difference between being rich and really rich. Maybe it cost me some money, but all I can say is, now I can live happily ever after...
...understand Phil Mahre and his chances, one must consider Stenmark, who at 27, not far from the peak of his game, has been banned from Sarajevo for having the bad taste not to cover up his amateur income. For him, ski racing has always been a cold business. Since moving to untaxing Monaco four years ago and taking out a commercial license, he has profited by millions at the cost of his Olympic eligibility...