Word: skylark
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...James Roche agrees with Henry Ford II that the market is moving downward to smaller and lower-priced cars, but he disagrees on how far the trend is likely to go. G.M. concentrated much of its sales effort this year on the so-called intermediate cars, Chevelle, Tempest and Skylark; sales of intermediates have not increased. The expanding market is for compacts, an area where Ford's Maverick has a clear lead. In March, Plymouth's Valiant was second in compact sales, and Chevy's Nova was third...
...change in advertising emphasis was even more pronounced for Buick's new models. Last September, ads for the Skylark GS 455 and the Skylark Custom Sports Coupe were headlined: "Introducing automobiles to light your fire." The copy stressed such performance features as "a 455-cubic inch 360-horsepower engine with a high-lift cam and four-barrel carburetor which breathes through real air scoops." By January, ads for the Skylark were headlined "Something to Believe In," and the copy noted such features as hidden windshield wipers and six coats of paint, while stressing "product integrity...
...General Motors is also pushing the intermediates, featuring minor changes suggested by success of the 1966 Toronado. The 1968 Tem pest, for example, has an abbreviated rear and an elongated front, giving it the look of a chunky road racer. For its own sporty look, Buick has taken its Skylark and gone back to a sweeping, chrome-lined silhouette that became popular ten years...
...Thresher was silent. Calmly at first, the Skylark tried to regain contact. Crewmen tried sonar, telephone and Morse code transmissions to raise Thresher. With growing fear, they began exploding small depth charges every ten minutes, hoping Commander Harvey would respond to those alarm signals. They kept up a drumfire of sonar and telephone messages-one every minute. But Thresher did not answer...
...Skylark radioed the submarine base at New London, Conn., reported that the submarine had been out of touch for an hour and 47 minutes. Even this created no desperate alarm. Perhaps Harvey, his communications out, was simply riding out heavy surface seas in the tranquil depths. But by midafternoon, with Thresher silent for six hours, Navy patrol planes began circling the area. At 3:35 a hot line buzzed in the Pentagon office of Admiral George Anderson, Chief of Naval Operations. He learned for the first time that Thresher had disappeared. Within half an hour President Kennedy...