Word: skylarks
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Dates: during 1970-1979
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...slightly different body, as well as a different name. Chevrolet's model will be called the Citation, and it will replace the current Chevy Nova. Three other divisions will use the same names that they now have on their compacts: Pontiac Phoenix, Oldsmobile Omega and Buick Skylark. The cars will be classified as 1980 models, giving them a five-month sales lead over the later-starting competitors that will come out when the model year formally begins in the autumn. Between April and September, GM aims for sales of 325,000 X cars. Company executives talk of selling...
More important to Detroit than the subcompact trade-which, while growing fast, still accounts for just a bit more than 10% of U.S. sales-is the market for mid-size vehicles. This broad bracket, embracing compacts (such as Chevrolet's Nova and Buick's Skylark) as well as intermediates (Chevrolet's Chevelle, Ford's LTD II) and what the industry chooses to call luxury small intermediates (Chrysler's Le Baron and Diplomat), is accounting for 54% of all U.S. auto sales this year. By contrast, the traditional standard or full-size cars now account...
...flaws, Ullmann has a thin voice with a narrow, monotonous range. In a Bergman film, with its still, deep pauses, this is not immediately apparent, but onstage it becomes a cumulative irritant. Ullmann's English is good, but not quite good enough. Taking the skylark and "little squirrel" imagery of the play literally, she skitters about the stage like a sandpiper. This does not destroy Nora's coquettishness, but it certainly diminishes it. There seems to be an arbitrary rhetoric of motions with which Ullmann plays the role. When she fears that her husband Torvald (Sam Waterston) will...
...James Roche agrees with Henry Ford II that the market is moving downward to smaller and lower-priced cars, but he disagrees on how far the trend is likely to go. G.M. concentrated much of its sales effort this year on the so-called intermediate cars, Chevelle, Tempest and Skylark; sales of intermediates have not increased. The expanding market is for compacts, an area where Ford's Maverick has a clear lead. In March, Plymouth's Valiant was second in compact sales, and Chevy's Nova was third...
...change in advertising emphasis was even more pronounced for Buick's new models. Last September, ads for the Skylark GS 455 and the Skylark Custom Sports Coupe were headlined: "Introducing automobiles to light your fire." The copy stressed such performance features as "a 455-cubic inch 360-horsepower engine with a high-lift cam and four-barrel carburetor which breathes through real air scoops." By January, ads for the Skylark were headlined "Something to Believe In," and the copy noted such features as hidden windshield wipers and six coats of paint, while stressing "product integrity...