Word: skype
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...Largely money. Last year, as executives at online retailer Zappos.com looked to cut expenses, they noticed how much the firm spent on travel. In HR alone, it easily cost $1,000 a pop to fly out job candidates and put them up for the night. The firm had used Skype internally, so about six months ago, recruiters started trying it for interviews. (Watch TIME's video "How to Ace a Job Interview on Skype...
...that a phone call can't. "If you see facial expressions and body language, you have a different sense of what a person is saying," says recruiting manager Christa Foley. Now, instead of flying out 20 finalists for a job, the company first screens with Skype and then brings in only the best two or three candidates. (See 10 ways Twitter will change American business...
...Moving into new businesses is no slam dunk. "There is always a risk when a company acquires a business that's outside their core competency," says Ivey. For example, when eBay gobbled up Skype, its plan to tap into Skype's massive customer base failed, and it's now selling Skype...
There is no fury like a software engineer scorned. Zennstrom, according to his critics, has apparently decided that if he can't have Skype, nobody will. His court action hinges on the allegation that eBay tinkered with his proprietary software in a move to replace it, thereby possibly voiding any future claims the Swede might have against it or Skype. The Scandis see it differently: "eBay is trying to take from Joltid what it couldn't buy," says London-based spokesman Mark Bolland, noting that the webphone company's source code is something Zennstrom and Friis have always jealously guarded...
...news for consumers is that this legal battle may sap Skype's funding or even threaten its existence. Skype has more than 405 million subscribers who are able to make free and discounted calls around the globe...