Word: slab
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...Washington, meanwhile, workmen were speedily constructing the presidential box for the Jan. 20 inaugural parade. Mindful of the Kennedy assassination, the Secret Service specified that the President will sit behind a protective setup consisting of a ¼-in-thick steel shield topped with a 1½-in.-thick slab of bullet-resistant plate glass...
...trend toward square lines and flat, unadorned slab sides, originated by the 1960 Lincoln Continental but more recently refined and popularized by Pontiac, has spread to the new Chrysler and to American Motors and Ford models. Perhaps the ultimate rectilinear styling has been achieved by the new Mercury, whose squared-off front bumper gives it a cubed look. Even the Cadillac, which abandons its tail fins for the first time in 18 years, has replaced its usual side-panel sculpturing with the slab look...
Tocker says that "the world's largest manufacturer of bubble gum" ($14 million a year) got that way by totally dominating the promotional gimmick of enclosing five baseball players' pictures with every 5? slab of Baseball gum. With $5 binders, Topps persuaded more than 6,500 minor leaguers to sign over the use of their names and pictures under five-year contracts that became effective at $125 per year when the rookies reached the majors. By 1961, says Tocker, the Topps bubble covered more than 95% of all major leaguers, shutting out virtually all Topps's rivals...
...pool-sitter" lifeguards ($1.25 an hour), and electronic monitors that ring bells when trespassers plunge or fall in. Since a pool cover is probably the best idea, builders now offer a pushbutton elevator that rises out of the pool bottom until it decks over the pool as a play slab for parties. Unhappily, the gadget costs at least $1,500. Happily. $150 or so buys a polyethylene mesh cover that supports...
...customers speculated about the features that are expected to make for the most dramatically changed models in years. There will be a futuristic fastback shape for the Buick-Oldsmobile-Pontiac line: a switch of seven models to vertical double headlights; the Ford's and Chrysler's new slab sides; a hop-up rear fender for the Chevrolet; and a new shape for the Corvair that makes it look like a miniature version of the Buick Riviera. These details, however, are ancient history to a small group of men who are already displaying considerable interest in the looks...