Word: slabs
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Dates: during 1960-1969
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Encouraged by these improvements, many traditional Chrysler owners who switched brands in the late 1950s and early 1960s have returned to buying Chrysler products. Sales of the slab-sided big Chrysler have increased by 69% this year, and Plymouth, boosted by the sleek, lengthened Fury, has gained 47%-the two greatest increases in the industry. Dodge sales are up 19%. The racy, fastback Barracuda, carved out of the compact Valiant as a quick and inexpensive answer to Ford's Mustang, has more than compensated for a decline in Valiant sales...
Nivola cut costs to $30,000 by using cast concrete, sometimes in a giant sandbox. A huge slab relief dominates the playground entrance. Two 8-ft.-tall diamond-shaped fountains gurgle water through faceted gutters, and an 80-ft.-long stucco mural wall borders the childrens' plaza. The principal delight is a circus of 18 cast-stone horsies, mixed with marble dust to sparkle in three colors. They are indestructible mounts for the most tantrumy tot. A final touch is a hulking, 7-ft.-high abstract human figure, a sort of guardian nanny to children romping there...
...Washington, meanwhile, workmen were speedily constructing the presidential box for the Jan. 20 inaugural parade. Mindful of the Kennedy assassination, the Secret Service specified that the President will sit behind a protective setup consisting of a ¼-in-thick steel shield topped with a 1½-in.-thick slab of bullet-resistant plate glass...
...trend toward square lines and flat, unadorned slab sides, originated by the 1960 Lincoln Continental but more recently refined and popularized by Pontiac, has spread to the new Chrysler and to American Motors and Ford models. Perhaps the ultimate rectilinear styling has been achieved by the new Mercury, whose squared-off front bumper gives it a cubed look. Even the Cadillac, which abandons its tail fins for the first time in 18 years, has replaced its usual side-panel sculpturing with the slab look...
Tocker says that "the world's largest manufacturer of bubble gum" ($14 million a year) got that way by totally dominating the promotional gimmick of enclosing five baseball players' pictures with every 5? slab of Baseball gum. With $5 binders, Topps persuaded more than 6,500 minor leaguers to sign over the use of their names and pictures under five-year contracts that became effective at $125 per year when the rookies reached the majors. By 1961, says Tocker, the Topps bubble covered more than 95% of all major leaguers, shutting out virtually all Topps's rivals...