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...chose to make a new one, out of beef. Bovril, in its squat, liquorish bottles, is now capitalized for ?3,000,000, has ?6,000,000 of assets including 1,300,000 acres of cattleland in the Argentine and 9,000,000 acres in Australia, where "Bovril" is the slang equivalent for applesauce or baloney. Last week, Bovril, Ltd. of London launched a new company called Bovril of America, Inc. and appointed William C. Scull of Camden, N. J. to organize large scale distribution of Bovril...
...noble directors, that the sense of fun never sets on the British Empire. Too conservative to desert the archaic method of advertising by quips and slogans, Bovril cajolements for the past 25 years have been almost an almanac of British humor, a glossary to theatrical and taproom slang. Bovril's august board has catered not only to the British appetite for beef, but also to the British appetite for advertising, which may be why an attempt to Bovrilize the U. S. several years ago failed. Almost as delectable as Bovril are such Bovril puns as, "When...
...seen it stated in the daily press on reputable authority that the slang of today is puny, degenerate, and emasculated. Now this directly concerns his province, for it is in his slang that ordinary man looses the chains which bind him and stands forth a naked personality. And the Vagabond deals with the hearts of men from which the curtain of convention has been drawn aside. Slang and swearing, as they appear to a purist, should be crystallized emotional expressions. Regarded as such, the Vagabond can only join with his distinguished colleague and lament the passing of the giant oaths...
...action partly a parody of border romance. Because the cinema takes itself more seriously, the climax, where the millionaire lets the girl go in order to increase his selfesteem, seems out of character instead of gay and suitable. Del Rio chants, in almost Gregorian tones, such bits of pidgin slang as "You betcha my life." She photographs as beautifully as ever...
...living men, 65-year-old George Ade was accounted one of the three brightest boys in Chicago (the others: Cartoonist John Tinney McCutcheon, Howard Hackett). From a reporter on Chicago's Record George Ade rose to the level of "Mr. Dooley" (Finley Peter Dunne) with his Fables in Slang which H. S. Stone & Co. printed, Clyde J. Newman illustrated. No longer most up-to-date of U. S. slangsters, but wealthy, still unmarried, Author Ade winters in Florida, lives as a gentleman farmer in Brook, Ind. Golfing enthusiast, football fan, he is known as Purdue's patron saint...