Word: slanket
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...Snuggie isn't the first blanket with sleeves (Slanket, anyone?), nor is it likely to be the last. But if Boilen has his way, the product and its aggressive marketing campaign are here to stay. His company plans to introduce new versions later this year, from the Outdoor Snuggie to the Snuggie for Kids. "We're hoping this is going to be a brand in the U.S. for a long time to come," he says. Someone get Cameron Cosgrove another cigarette...
...though the blogosphere is buzzing with accusations that the Snuggie ripped off a similar product dubbed the "Slanket," Boilen says the concept has been around for nearly 50 years. The long and colorful evolution of the blanket with arms has included the patriotically named Freedom Blanket, the Book Blanket, the Cuddle Wrap and the Toasty Wrap, a product Montel Williams hawks on his talk show turned infomercial, Living Well with Montel...
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