Word: slants
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Dates: during 1960-1969
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...very glad they did because sooner or later enough discussion of language--it's a very queer kind of pursuit, you know, using language to discuss language--should mean improvements. What worries me about so much of these discussions is that they're not practically oriented. My own peculiar slant on language, I think, is that I regard studies in language as, for me, preludes to linguistic engineering...
...must widen his horizons. He began by widening his lapels: off came the bathrobes and cardigan sweaters, on went $15,000 worth of Edwardian suits from Chicago Tailor George Mashbitz. He quit taking amphetamines, started getting six or eight hours of sleep every day, worked out on a slant board and an exercise bicycle, and gradually built his weight back up to 175 lbs. He turned most of the day-to-day operation of his enterprises over to subordinates, and made travel plans-a tour of the Orient, a safari in Africa, Carnival in Rio, New Year...
...role of television to side with the officials of the City of Chicago or the Chicago Police Department.... But, by the same token, it was not the role of television to be the ideological allies of the mob. It was not television's role to slant the news day after day in favor of the revolutionaries and against the elected representatives of the people and the police...
...scratched out on the back of an envelope verse far different from his customary classical approach. He then forgot about it. But composer-friend John Benson Brooks thought it such a hummer he recently put it to music. Now Decca has included it in an album called A vant Slant, due out next month. Sample lyrics from Mend Them Fences...
...politicians use religion: they don't necessarily believe in all that stuff, but they invoke it when it seems useful. Often motivational research merely boils down to an inspired hunch. The elaborate process of commercial making begins in earnest with an agency brainstorming session (see box opposite). Once the slant of a campaign is determined, writers and artists then work up rough drawings of the ads in comic-strip form. Ideally, these "story boards" will have a "hooker opening" or an intriguing scene-setter, plus a memorable catch phrase or two that dramatizes the need, say, for Murine to cure...