Word: slapback
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...early stretch at Sun, recording some goofy rockers and writing a hit song (for the Everly Brothers) about his girl friend Claudette. Charlie Rich came in as a staff songwriter and soon had his own smash, "Lonely Weekends." All of these performers got the can't-miss slapback echo-chamber treatment, and all eventually bolted Sun. By the end of the '50s the revolution was over for the bright yellow label with the sun-ray stripes, the rooster and the encircling clef notes...
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