Word: slather
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Dates: during 2000-2009
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Most of us don't expect the fountain of youth when we slather on a face cream at night. After all, we've grown up with fantastical claims from the cosmetics industry that never seem to pan out. But suddenly the cosmetics counters are arrayed with dozens of new products that promise really and truly to reduce the signs of aging. The difference is that this time around, there may be some solid science behind the claims...