Word: sleeked
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Dates: during 1950-1959
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With nine years' work and $250 million, Ford Motor Co. developed a new car so seemingly sleek that no known Detroit word could possibly describe it. What to name it? Soaring images tumbled from copywriters' brains; contests were held. But to Ford Special Products Division's David Wallace, a most literate carmaker, even the brightest, headiest names in all cardom were far from enough. This was no mere car; it was poetry in motion. And it was to the nation's leading poetess that Wallace went for help...
...world of sports. At 28. lean and swarthy Alfonso de Portago has been a champion jai-alai player, a fine swimmer, a superb polo player, a leading gentleman jockey, an Olympic bobsled star, and is one of the best sports-car racers in the world. When he rolls his sleek, shovel-nosed 3.5-liter Ferrari up to the starting line for the Florida International twelve-hour Grand Prix of Endurance at Sebring this week, he will be one of three or four favorites in a field of many champions...
...suggested several ways of implementing his "power policy." If the United States would place one of her "fat, sleek, new cruisers" in the Gulf of Aqaba, there would be little chance of the Egyptians trying to stop Israeli shipping, he said. He also felt that a U.S. destroyer could safely lead an Israeli freighter through the Suez. These steps should only be taken if all other diplomatic measures failed, however, he pointed...
...Gamaliel Harding was talking about in 1920 when, unwittingly adding a word to the language, he called for "not nostrums but normalcy." That was a static, isolationist normalcy; 1957's is a capacity for tolerating crisis and change. With hardly a murmur, key U.S. cities have accepted the sleek Nike antiaircraft missile batteries as next-door neighbors. Scores of cities have faced up to a decline in local industry by all-out and usually successful attempts to attract new industry. Leading example: South Bend, Ind. South Bend was hit hard in 1954 when Studebaker stalled and Singer (sewing machines...
...moralists thundered against the "private luxury" of fashion. But inexorably the tides of fashion have rolled on their way, now exposing a pleasant vista with a plunging neckline, then snapping it shut; now swelling bottoms into the massive promontories of the bustle, then strapping them down into the sleek foothills of the girdle, in an age-old and tireless coquetry with the male...