Word: sleeked
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Dates: during 2000-2009
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There's an eerie silence in Adamstown. Between the rows of sleek apartment buildings in this new housing development in suburban Dublin, buses meander the empty streets, searching in vain for passengers to take into the capital. On street corners, pedestrian crossing lights shine brightly, ready to guide residents through the nonexistent traffic...
...Richmond's grand "daylight factory" overlooking San Francisco Bay, where Ford built Model A's before World War II and then the iconic Rosie the Riveter built jeeps and tanks during the war. Now SunPower Corp. uses it to assemble the world's most efficient solar panels, including a sleek array on its roof. That's where Dinwoodie, SunPower's chief technology officer, likes to go to look across the bay at a collection of hulking tanks in which Chevron stores fossil fuels. If we don't stop global warming, he says, that water will rise. But if solar...
...meticulous inheritor of the principles of High Modernism, and Koolhaas, who has spent a lifetime sorting through those principles to see which ones had to go. Foster's buildings tend toward the serene and Cartesian. Koolhaas is apt to arrive at the ruptured and irregular. Foster is given to sleek materials and finely honed finishes. Koolhaas isn't above slapping what looks like AstroTurf on an outdoor terrace at the Wyly. Both of them have scored the Pritzker Prize, architecture's highest honor, but, to put it mildly, not for the same reasons. (See the new Dallas Cowboys Stadium...
Like those of its competitors in New York or London, the sleek glass and steel offices of media company Rotana are filled with preening attitude and fashion-conscious staffers: assistants teeter in shoes that might have absorbed much of their monthly paycheck; executives parade the halls in power suits and pencil skirts. But Rotana isn't in New York or London; it's in Riyadh, capital of Saudi Arabia, a country in which women normally adhere to a strict dress code in public - a black cloak called an abaya, a headscarf and a veil, the niqab, which covers everything...
...from 2004 to early 2008, the company opened 94 new stores and dozens of outlet shops. By the end of 2007, same-store sales were dipping for the first time in years. Says the author: "Convenience acts like antimatter to aura and identity." Likewise, Motorola took its sleek, fashionable $400 Razr cell phone and flooded the market with it at a lower price. "It destroyed the Razr brand," says the author. "Consumers who once considered the Razr the high-fidelity phone now saw it as the cheap phone you get when signing a wireless contract." One consequence: Motorola...