Word: sleeked
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Dates: during 2000-2009
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...next time an overly friendly blond sidles up in a crowded bar and asks you to order her a brand-name martini, or a cheery tourist couple wonder whether you can take their picture with their sleek new camera-in-a-cell phone, you might want to think twice. There's a decent chance that these strangers are pitchmen in disguise, paid to oh-so-subtly pique your interest in their product. Their game, known as "stealth marketing," is one of several unorthodox ploys that Madison Avenue is using to get through to jaded consumers...
Jaguars are fast, sleek and loaded with features--or at least, Apple's new Jaguar ($129) is. It's the latest upgrade to the Mac OS--10.2, if you're keeping count. Previous versions of OS X were criticized for being slower than their predecessor, OS 9, but Jaguar zooms on by. Graphics and text look smoother than ever and are put to good use in some neat new programs. There's iChat (compatible with AOL Instant Messenger), in which conversations take place in little speech balloons. Sherlock 3 will find movies, flight times and Yellow Pages listings...
...effort to keep pace with the competition, Peter Jones recently opened The Top Floor, a sleek, fully licensed café with seating for 270 and an espresso bar overlooking Belgravia. Joe Teixeira, head of catering, says the new venue caters not just to the ladies who lunch and their offspring, but a whole new market. "We get the stylish shopper eating here too," says Teixeira, adding that a second restaurant with a café-society theme opens next year. "The store is modernizing its retail and it made good business sense to do the same with the food." In March...
...beer chaser after your bath, there's the Hanezawa Beer Garden in Hiroo. Built on an old estate, the torch-lit outdoor bar is the ideal place to sit and sip an ice-cold brew under the stars. From there it's a quick cab ride to the sleek new Cerulean Tower Tokyu Hotel in Shibuya, one of the city's shopping and restaurant hubs. The hotel features 21st century touches (web-enabled flat-screen TVs) and stunning views as far as Mount Fuji. Did I mention the marble baths...
...century works, reopened May 25 after a four-year and some $50 million transformation by Michael Hopkins. Piccadilly Gardens, remodeled by the British landscape design firm EDAW, and including the celebrated Japanese architect Tadao Ando's first British building, opened in June. Also in June came Ian Simpson's sleek, sandblasted-glass-clad $43.5 million Urbis, which will house a museum dedicated to the history of cities. It inaugurated the new Millennium Quarter, an area that was once Manchester's medieval heart that long ago stopped beating. Later this month the Commonwealth Games will begin with an opening ceremony...