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They call each other Ron-san and Yasu. That is only fitting, since Ronald Reagan and Japanese Prime Minister Yasuhiro Nakasone describe each other as good friends. So when they met for the fifth time, at the sleek Century Plaza Hotel in Los Angeles last week, their wide-ranging talks were amicable, leading to what Nakasone described as "complete agreement on all issues." Actually, the two leaders were able to reach only a vague accord on the stickiest issue of all: what the Japanese call boeki masatsu, or trade friction, and what American manufacturers call by less euphemistic epithets...

Author: /time Magazine | Title: Made in America: Two friends discuss trade | 1/14/1985 | See Source »

...architect Alvar Aalto, bless him, was always slightly out of it. He never lingered at the hothouse of Germany's Bauhaus; instead he spent the '20s in provincial Finland, designing for towns. His buildings are modern all right, sleek and sensible and just a bit Martian, but Aalto never took the final vows of modernism. Strict symmetry and monoliths left him cold. Rather, an Aalto building is apt to swell or zigzag confoundingly, to have lines and textures that seem more botanical and geological than geometrical. Ahead of his time, he declined to enforce the brittlest dogmas...

Author: /time Magazine | Title: Design: Still Fresh after 50 Years | 11/19/1984 | See Source »

Opening the door to the sleek black limousine reveals an elaborate dashboard, blue velour interior, and the proud grins of seniors Marc A. Elvy, Robert E. Brown, and Alan B. Langerman, who recently purchased the 1975 Cadillac Fleetwood...

Author: By Elizabeth S. Colt, | Title: Three Seniors Purchase Limousine | 11/15/1984 | See Source »

...that viewers often had trouble telling the paid political announcements from the evening news. Unlike Walter Mondale's campaign, Reagan's appearances were as meticulously staged as his commercials. Unlike Mondale, Reagan moved away from the traditional political spots-direct, issue oriented, slightly jarring-and embraced the sleek, atmospheric slow-dissolve appeals usually reserved for selling Coke and Almost Home cookies. The marketing of the President, through both paid commercials and the "free media" provided on televised news clips, was so skillfully coordinated that it will almost surely change the standard for future national campaigns...

Author: /time Magazine | Title: Packaging the Presidency | 11/12/1984 | See Source »

...most striking design shifts in modern automotive history, Ford Motor two years ago traded in its boxy styling for the rounded forms of its current new cars. The sleek redesign has been a hit in the showroom, and last week Ford named Donald Petersen, 58, who championed the new shapes, to succeed the retiring Philip Caldwell as chairman next Feb. 1. Executive Vice President Harold Poling, 59, will replace Petersen as president...

Author: /time Magazine | Title: Executive Suite: A Car Buff Takes the Wheel | 11/12/1984 | See Source »

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