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Neeleman has been equally successful at creating buzz. jetBlue's sophisticated, color-coordinated branding campaign extends from its hip ad copy--"jetBlue Airways brings humanity"--to the blue upholstery on the sleek, brushed-steel chairs in the terminal. It's a branding strategy for a company that's planning to be around a long time. Still, it's fair to ask Neeleman why jetBlue won't auger in like so many other start-ups. No problem, says the founder: "We're built for a recession. We've got some of the lowest costs in the industry and the best management...

Author: /time Magazine | Title: Travel / Airlines: Upstart with A Difference | 1/22/2001 | See Source »

...sleepy sensuality of the young Robert Mitchum--a narcoleptic dreamboat quality that suggests a sleek predator roused from slumber by a poke through his cage. So when Benicio Del Toro got a call around noon Los Angeles time a few weeks ago to be told that he'd won the New York Film Critics Circle's Best Supporting Actor prize for his performance as a Mexican narc in Traffic, the 33-year-old emitted something like a growl. The new lion of Hollywood is a late sleeper and, he says, "I'm not a happy camper when I get woken...

Author: /time Magazine | Title: Cinema: Top Performers | 1/15/2001 | See Source »

...sleepy sensuality of the young Robert Mitchum - a narcoleptic dreamboat quality that suggests a sleek predator roused from slumber by a poke through his cage. So when Benicio Del Toro got a call around noon Los Angeles time a few weeks ago to be told that he'd won the New York Film Critics Circle's Best Supporting Actor prize for his performance as a Mexican narc in "Traffic," the 33-year-old emitted something like a growl. The new lion of Hollywood is a late sleeper and, he says, "I'm not a happy camper when I get woken...

Author: /time Magazine | Title: Six Boffo Actors Worth Checking Out | 1/8/2001 | See Source »

Near the top of the list of almost every billionaire's must-have list is a Gulfstream jet. The sleek, top-of-the line Gulfstream V can zip eight passengers from New York City to Tokyo at 87% of the speed of sound in a cabin that looks more like a Manhattan pied-a-terre than an airplane. At this time of year, airports in Aspen, Colo., Miami and Maui are so jammed with Gulfstreams and other jets that you'd have to call in advance to find room to park yours. The most luxe of these planes come crammed...

Author: /time Magazine | Title: Friendly Skies | 1/8/2001 | See Source »

...became a student of Jackson, especially of his oratorical style, his cadences. I heard him speak in every setting from ghetto high schools in Washington and New York ("My mind is a pearl/ I can do anything/ In the worl'.") to sleek 46th-floor dining rooms of the TIME-LIFE Building, where he met with editors and writers preparing cover stories about him. Jackson has many speaking voices - from hard street (almost incomprehensible to the white ear) to a high, southern-preacherly eloquence (school of Martin Luther King Jr.) to the most sophisticated corporate mellowspeak, as smooth and fancy...

Author: /time Magazine | Title: The Jesse Hustle | 12/18/2000 | See Source »

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