Word: sleeking
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...heeled residents of the Japanese capital have been flocking to its dining outlets, offices and boutiques. Issey Miyake is among the retail tenants of this $3 billion cathedral of commerce-but the leading fashion designer is hoping that shoppers and office workers will also make tracks for an intriguing, sleek structure located in a grassy corner of its 25-acre site...
...plane, Philip Green's London office feels like the work space of an investment banker or hedge-fund manager. On the wall behind his enormous desk, there's even a photograph of Wall Street antihero Gordon Gekko. But on this May morning, the daytime television show flickering on his sleek, flat-screen set betrays his role as a master of an entirely different universe: women's fashion...
...help build Basecamp, Campfire and the company's other core applications, Hansson developed Ruby on Rails. It gives 37signals' software a consistent look: sleek, friendly and without the extraneous bells and whistles that plague much of the bloated software sold by larger companies...
...have on my desk the would-be successor to the book. It's called the Sony Reader, and it's designed to do for the book what the iPod did for music: that is, usher it, skipping gaily, into the paradise of portable digital consumption. The Reader is a sleek, soigné little object--you can almost sense it trying to look literary, as though it should come with a decanter of sherry as a USB peripheral. Although it's slightly smaller and thinner than a trade paperback, one Sony Reader can hold about 80 average-length novels...
...year Jackie Robinson debuted with the Brooklyn Dodgers, a less celebrated event occurred: Pepsi hired adman Edward Boyd to promote the cola among blacks. With sleek images of happy, middle-class black consumers and endorsements from stars like Duke Ellington, Boyd pioneered niche marketing and boosted sales wherever his campaign ran--notably Chicago, where Pepsi overtook Coke for the first time...