Word: sleepings
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...They sleep on the field at the Nanhe Sports Center in tents lined up like city blocks. The bedding is arranged in its corridors so tightly packed that it is difficult to walk. On the walls are homemade signs - some with photos, some with elegant Chinese calligraphy - listing the names of the missing, many of them likely dead. In normal times the stadium hosts Cantopop concerts and tennis tournaments. Today it's hosting thousands of survivors from last week's devastating earthquake...
...towns in the disaster zone are filled with tents. The Sichuan Ministry of Civil Affairs says it has provided 30,000 tents, but most are living in homemade structures built out of the red, white and blue plastic used for shopping bags in China. In Chengdu, many people sleep under highway overpasses. On the way to Yanmen village, where 10,000 people were left homeless, people have pitched their tents in the road, more afraid of their damaged houses than being hit by cars in the night...
...recorded ads for Ambien and Lunesta, both popular sleep aids. (Here's a link to a version of the Ambien ad - similar to, but not the actual ad Day studied.) Each drug ad mentioned five side effects. The Lunesta commercial's narrator spoke at the same syllable-per-second clip for the entire ad; the Ambien ad's voiceover speed was about five syllables per second during the explanation of benefits, but accelerated to eight syllables per second when explaining the potential side effects. In a test of viewer comprehension, Day found, predictably, that people remembered far fewer side effects...
...ever watched television, you've seen plenty of drug ads. They urge you to take Lunesta to get to sleep, Lyrica to battle aches and pains, Cymbalta when "depression hurts." And if the commercials seem more pervasive than ever, that's because they are. Drug makers spend nearly $5 billion a year to make sure you're hearing about their products - a sound investment considering that every $1,000 they spend translates to 24 new prescriptions, according to the House Commerce Committee. But as industry spending has soared, so has public scrutiny. Last week, at a day-long House subcommittee...
...just come off a 14-hour flight - by far his longest since he arrived in India eight years ago as a teenager after a swashubuckling escape from China by foot, horseback and plane. Asked whether he had slept on on his way here, he replied in English, "Sleep, but not well. Lot of..." and he did an expert mime of transatlantic turbulence...