Word: sleeps
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Dates: during 2000-2009
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...recorded ads for Ambien and Lunesta, both popular sleep aids. (Here's a link to a version of the Ambien ad - similar to, but not the actual ad Day studied.) Each drug ad mentioned five side effects. The Lunesta commercial's narrator spoke at the same syllable-per-second clip for the entire ad; the Ambien ad's voiceover speed was about five syllables per second during the explanation of benefits, but accelerated to eight syllables per second when explaining the potential side effects. In a test of viewer comprehension, Day found, predictably, that people remembered far fewer side effects...
...ever watched television, you've seen plenty of drug ads. They urge you to take Lunesta to get to sleep, Lyrica to battle aches and pains, Cymbalta when "depression hurts." And if the commercials seem more pervasive than ever, that's because they are. Drug makers spend nearly $5 billion a year to make sure you're hearing about their products - a sound investment considering that every $1,000 they spend translates to 24 new prescriptions, according to the House Commerce Committee. But as industry spending has soared, so has public scrutiny. Last week, at a day-long House subcommittee...
...small table in the middle of airy Cabot dining hall, the two contestants sat in awe of the epic challenge they had just completed. And then, as abruptly as it started, it was over: Tan slowly walked to the shuttle, and DeSantis wandered up to her room to sleep off her twelve chickwiches...
...your chest), stop drinking the liquid energy. It’ll wind up doing more harm than good. And just like with that booze you wish you were downing, don’t drink it on an empty stomach. Alternatively, you could always just try getting some sleep, but that’s what the flight home...
...announced that a cyclone was approaching. Rangoon's iconic Shwedagon pagoda, for example, was closed on the afternoon of May 2 because of the cyclone. But there has never been such a destructive storm in living memory in Burma. Nearly everyone ignored the government warning and went to sleep as usual in their flimsy shacks that night. By 9 p.m., delta residents realized this was no normal storm. Ei Phyu Aung, a 14-year-old girl, recalls her house suddenly floating away in what locals estimate was a twelve-foot wave. She slipped out a window and grabbed onto...