Word: sleeps
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Dates: during 2000-2009
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After Cecile Langelier started experiencing sleep-depriving aches from her new gardening ventures at home in Corning, Calif., last year, she and her partner Dennis Nelson decided the best balm might be a better mattress. Little did they know it would be made out of natural latex. "There was a support and softness that can only be described as being in my mother's arms," says Langelier, a former organizational-development consultant. "It was like lying down on a cloud...
...Sleep, of all things, is going natural. According to the International Sleep Products Association, sales of mattresses and foundations shipped by the U.S. mattress industry are increasing more than 10% annually, and totaled $6.396 billion at wholesale in 2005. The noninnerspring mattress segment is showing even more strength, and grew 28% between 2004 and 2005. It's clear that natural-latex mattresses (the terms natural latex and natural rubber are often used interchangeably) are coming into their own. "The latex category, including synthetic blends, is creating a strong buzz in the industry," says Dave Perry, executive editor of trade publication...
Sleeptek, an organic-bedding manufacturer based in Ottawa, Canada, has also reaped the benefits of increased consumer interest in the material. In 2000, sales of the company's Green Sleep natural-latex mattresses represented only 20% of total revenues, vs. those of innerspring mattresses. In 2006 Sleeptek's sales of natural-latex mattresses from Green Sleep and its newer Obasan line--up 30% from 2005--were 60% of the company's $4 million revenues...
...green" retailers. "Now we go head to head against mainstream brands and specialty mattresses like Tempur-Pedic and into traditional bedding stores which, three years ago, would have been unthinkable," he says. "That's where the growth is now, in mainstream stores that want something more unique." Green Sleep's best-selling Vimala mattress retails for about $5,000, including the foundation. Thirty-five retailers and spas carry Green Sleep...
Plunging into natural latex may not only feel good but may also be good for you. "I like natural latex because of its breathability, and by its very nature, latex is a supportive material," says Michael Breus, a clinical psychologist specializing in sleep disorders and the author of Good Night: The Sleep Doctor's 4-Week Program to Better Sleep and Better Health. Too pricey? One-third of our lives is spent lying in bed, says Carlos H. Schenck, a staff psychiatrist at the Minnesota Regional Sleep Disorders Center and the author of Sleep: The Mysteries, the Problems...