Word: sleeps
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Dates: during 2000-2009
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...enough to share precious intellectual property rights. We need to be willing to aggressively counteract AIDS with all the ammunition our trillion-dollar pharmaceuticals can provide.Our world is one divided and sub-divided by arbitrary lines drawn in the sand. These lines make it easy for us to sleep at night, far from the Central Hospital, where patients rot in their own filth and the stale Saharan summer heat. Regardless, a simple truth remains: our drug companies are preventing these sick and dying people from accessing appropriate treatment because of their birth on the wrong side of these imaginary boundaries...
Where nap facilities are provided, sleep experts say, most employers offer them mainly as a perk to retain workers; the productivity and health benefits are often an afterthought. In the offices of Kaye/Bassman, a corporate headhunting firm in Dallas, a spiffy new relaxation room features $4,500 massage chairs, headphones and a four-way dimmer for the lights. CEO Jeff Kaye says he installed the room primarily as a fun reward for his employees, but he also sees the benefits for productivity. "After a stressful negotiation, people need to unplug," he says...
MetroNaps, a company that pioneered the concept of selling naps in sleep environments, is seeing the change in corporate attitudes firsthand. The New York City-- based company opened its first sleep-pod center in 2004 in the Empire State Building, a place where workers could pay $14 and discreetly tuck in to one of the pod-shaped, hooded recliners for a midday nap and recharge for 20 minutes. The company is expanding the concept with franchises -- the first one opened in New York City's financial district in March -- but MetroNaps co-founder Arshad Chowdhury says he is discovering...
...client, the ad agency Arc Worldwide in London, leased two pods from MetroNaps after using them in a commercial. "We researched naps, and I think they really do contribute to better idea generation," says Andrew Card, Arc's president. Hannah Roberts, a communications manager at Arc, heads for the sleep pods behind the reception desk whenever she gets hit by a bout of afternoon lethargy and creative block. If she is lucky enough to find one empty, she leans back in the recliner, pulls down the visor, puts on noise-canceling earphones and drifts. Fifteen minutes later, the chair gently...
...napping the new coffee break? Sleep experts say that day is getting closer for farsighted businesses. "I'm seeing a surge in bosses' saying, 'I want to bring this into my business,'" says Sara Mednick, a sleep researcher at the Salk Institute. "Usually the boss is a napper...